Video #2 | Where We Are In the World Of Ecomm
How eCommerce Came to Be & Where We're Headed
100 years ago you were limited with how you could sell to a wide audience. Most entrepreneurs sold locally. Fast forward to today and you can sell your product online to any first world country!
It's never been a better time to start selling online.
Online purchases are expected to double in 2019.
This is because:
- Millenials are coming to an age where they have money to spend
- Gen Y, X, and Baby Boomers now feel more familiar with buying online
- Social media allows people to share their purchases and recommendations
- Mobile use is higher than ever before
Ezra discusses how most online purchases are made over several devices. Someone may see an ad on their mobile, and then use a desktop or tablet to learn more and buy the product.
People seem to use a larger device to make the final purchase. Ezra surmises that this may be because when on a mobile, it's a very fragmented experience. There are so many distractions when using a mobile.
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